Tuube design story

We're proud to have worked closely with S&Co Design Collective to develop our Tuube collection. S&Co are an award-winning Product Design studio –rooted in a strategy-first approach.

Exploration
Together, we challenged and traversed the relationship between worker and workspace, while defining the role of the employer in nurturing wellbeing, playfulness, and community. These strategic insights laid the foundation for the design vision.

Vision
One of the core themes to emerge was a sense of playfulness expressed through bold, curvaceous forms and unexpected details. We explored how lightness, surprise, and movement within form can create a more human, engaging, and emotionally uplifting environment — especially in workplaces that often prioritise function over feeling.